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Policy Centre

Privacy Policy & GDPR Compliance

We are committed to safeguarding the privacy of our website visitors' information. This policy sets out how we will treat your personal information and comply with required GDPR legislation.

(1)    What information do we collect?

We may collect, store and use the following kinds of personal data:

(a)    information about your computer and about your visits to and use of this website including: your IP address, geographical location, browser type, referral source, length of visit and number of page views.

(b)    information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services including Name, Address, Phone Numbers, e-Mail Address and any required personal      information provided in order to complete any on-line transaction.   
(c)    information that you provide to us for the purpose of registering with us including the above (b), is not passed on to any third party except where we may use a third party review platform whereby the information remains that of Baselayer Ltd.

(d)    information that you provide to us for the express purpose of your transaction and expressly for the purpose of subscribing to our website services, email notifications and/or newsletters as detailed above (b)

(e)    any other information that you choose to send to us and may authorise us to use
(2)    Cookies

Baselayer do not use Cookies within it’s web structure however, the following statements are true should that policy change in the future.

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both “session” cookies and “persistent” cookies on the website.  We may use the session cookies to: aid tracking whilst you navigate the website.  We may use the persistent cookies to: enable our website to recognise you if you visit in the future.

Session cookies will be deleted from your computer when you close your browser.  Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.  Cookie retention is determined by user preferences and not controlled by us.

We use Google Analytics to analyse the use of this website.  Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers.  The information generated relating to our website is used to create reports about the use of the website. Google will store this information.  Google's privacy policy is available at:

Where applicable, our advertisers/payment services providers may also send you cookies. Baselayer does not engage the services of third party advertisers on its web site.

Most browsers allow you to refuse to accept cookies.  (For example, you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector).  This will, however, have a negative impact upon the usability of many websites and possibly including some of the functionality of this one.

(3)    Using your personal data

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

[(a)    administer the website during your visit

[(b)    improve your browsing experience by personalising the website

[(c)    enable your use of the services available on the website

[(d)    send to you goods purchased via the website, & supply to you services purchased via the website

[(e)    send statements and invoices to you, and collect payments from you

[(f)    send you general (non-marketing) commercial communications

[(g)    send you email notifications which you have specifically requested for delivery notifications as an example

[(h)    where expressly authorised by you, send to you our newsletter and other marketing communications relating to our business or the businesses of our partners, which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications where this has been implemented).

[(i)    provide third parties with statistical information about our users – but this information will not be used to identify any individual user

[(j)    deal with enquiries and complaints made by or about you relating to the website use only

(k)    other uses as required and accepted under legislation

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

We will not without your express consent, provide your personal information to any third parties for the purpose of direct marketing with the exception of the use of third party review platforms to request feedback.

All our website financial transactions are handled through our secure payment services provider.  You should only provide your personal information to that provider after reviewing the service provider’s own privacy policy.  We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website.

(4)     Disclosures

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose information about you:

(a)    to the extent that we are required to do so by law;

(b)    in connection with any legal proceedings or prospective legal proceedings;

(c)    in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and

(d)    to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.

Except as provided in this privacy policy, we will not provide your information to third parties.

(5)    International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the European Economic Areas (EEA).

In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world.  The Company do not retain available personal details on its web site.

You expressly agree to such transfers of personal information where required.

(6)    Security of your personal data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure password and firewall protected servers locally and not on a cloud based facility. All electronic transactions you make to or receive from us will be encrypted using SSL technology and via a UK based third party Financial Processing Service Provider.  All data is retained in conjunction with UK law for a maximum period of 7 years in order to comply with UK tax legislation and record keeping.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet except where appropriate secure facilities are provided for you to do so.

You are responsible for keeping your password and user details confidential. We will not ask you for your password where such a facility exists in the future within the web site.
Occasionally, we take payment orders by telephone.  We do not retain any personal credit card details on the premises or electronically following the provision of personal details provided by you that are necessary for credit card payments by phone.

(7)    Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website.  You are invited to check this page occasionally to ensure you are happy with any changes.  

We may also notify you of changes to our privacy policy by email.  

(8)    Your rights

You may instruct us to provide you with any personal information we hold about you.  

You may instruct us not to process your personal data for marketing purposes by email or phone or letter at any time.  In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-in of the use of your personal data for marketing purposes.

(9)    Third party websites

The website may contain links to other websites in the future. We are not responsible for the privacy policies or practices of third party websites.

(10)    Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated or required to be removed and any previously requested communications to be stopped.  This can be done by e-mailing us on or by our UK land-line phone number 01689 603675.

(11)     Contact

If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email to the designated e-mail address in the Contact Details of the web site or by post to the designated postal address in the Contact Details of the web site.

(12)    Data controller

The data controller responsible for our website is listed at the foot of the web site.  

This privacy policy is based on a precedent and used with the express permissions of the company and
available at Employment Law Contracts and Website Law at